In this episode of Built to Radiate, Nicki Slattery sits down with Natalie Martin, co-founder of ⁠Equus Manege⁠, the company that created ⁠Barncat⁠, an app designed to help horse owners manage their horses’ health, performance, and overall well-being.

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Natalie shares her unconventional path from a brief chapter in corporate life to building a career rooted in horses, entrepreneurship, and problem-solving. She opens up about leaving the cubicle behind, navigating the financial realities of self-employment, learning to price her services sustainably, and eventually identifying a technology gap in the equine industry.

This conversation explores the real-life transition from traditional employment to entrepreneurship, including the mindset shifts, pricing lessons, operational challenges, and personal courage that come with building a life and business outside the standard corporate path. Natalie’s story is a reminder that meaningful work often begins with listening to what keeps calling you — and then learning how to make it financially and operationally sustainable.

⁠You can find Natalie on Linkedin⁠

Disclosure: Built to Radiate is presented by Radiant Wealth Advisory, LLC, a state-registered investment adviser. This episode is intended for educational and inspirational purposes only and does not constitute individualized financial, investment, tax, legal, or business advice.

Listening to this podcast or engaging with related content does not create an advisory relationship with Radiant Wealth Advisory, LLC. Advisory services are provided only pursuant to a written agreement. Investing involves risk, including possible loss of principal, and no financial, business, or personal outcome is guaranteed. Please consult appropriate financial, legal, tax, mental health, or other qualified professionals regarding your individual circumstances.